The new smartphone in hand – an old boat in the heart

Everything used to be better. You had time and peace, a secure existence, worked in architecturally sophisticated factory buildings and sat in a cozy barrack that housed the canteen. At least for a moment you long to go back to this time – regardless of whether you experienced it yourself or from your grandfather. The privations from the epoch are at the bottom of this longing. We indulge in romance.

Now I’m the last to break free, but I consistently do without a smartphone. Just like I take an analog camera with me to a 70s party.

The earlier times were always more individual and so today it is precisely the lost individuality that we long for. This longing for individuality is one of the most important pillars in marketing today. Whether in advertising with Polaroid work or increasingly with high-quality black and white photographs, whether in the shop window decoration with a rotary dial telephone, an analog camera or a record player or whether the museum train goes hissing and steaming through the winter landscape and the whistling of the soon The 100-year-old buoy laying machine from this picture brings tears to our eyes with emotion – the longing for earlier takes us.

And so tries to capture the time we long for in pictures grasp. Analog in all cases, but also in the context of contemporary history. We would like to leave the epoch shown as unaffected as possible by today’s, even if it often means doing without a motif. Because we prefer to come without a photo than with a bad one.

We are inspired by old masters, but also by technology museums, decorations and old films. Only when you feel a picture without seeing it is the viewer’s longing aroused. Then he would like to experience how it used to be, even if it was completely different back then …..

We also know that, only true in this moment – we prefer to dream. With beautiful pictures from the time of longing.

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