Architecture, that is the term for the design of a room, a building, after practical and after design aspects. About their implementation, one can argue or let it. One is taken with the visible architecture, bored or horrified. As a rule, the created building is conveyed to the consumer via a picture. And so the image of this architecture rather decides on the observer’s sense than perhaps the architecture itself.

The design of architecture shows quite similar parallels to the design of a picture, a photo. This is anything but a rigid dogma, rather it is the art of putting oneself in the perception process of a human being.

Thus, a good architectural photographer will first try to put himself in the perspective of the architect. This will succeed only partially, because a picture consists of as many variations as it has viewers. Yet the only attempt to discover the architect’s idea, the idea, and to follow it visually inside and outside buildings.

If I succeed in putting the architect’s thoughts into pictures, then there is a great chance that the architecture will be accepted. Assuming that the architect has dealt with his task and developed an idea instead of marketing a copy.

It is the perception of architecture that draws people to a place and makes them feel right at home here. This is more difficult today than it used to be without internet. Because the Internet is flooded with images to every square meter of the earth by photographers who usually do not deal with the idea of ​​architecture, as well as the design of a picture. And so it happens that an architecture may convey a very wrong image than the building deserves.

Good architects are in love with detail and: They see the environment and include it. Granted, there are so many or few good architects as photographers. Ideally, it is the photographer who makes good architecture visible. Because he delimits the perspective, outlines the details created and decides how much color he shows. The photographer helps the consumer to follow the architect.

For this article, we visited two traditional companies that have invested in good architecture in recent years to attract people to their brand. The results of modern architecture have been made visible by traditional means.

The Autostadt in Wolfsburg and the new headquarters of Leica Camera AG are photographed in traditional reportage style, in analog high-contrast black and white photographs. It was in the Autostadt the quite rough and robust classic Kodak Tri X used to give the shots of cool and hard concrete a certain softness and a nostalgic charm. The interior and exterior shots of Leica Camera AG, on the other hand, have been implemented with the modern sharp and fine-grained Kodak Tmax 400 to express the clarity of photography.

We used an analogue Leica M with the moderate wide-angle lens 2.8 / 28 asph. new and an orange filter for contrast enhancement. The pictures come out without post processing.

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